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Humanitarian Connectivity Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

The Vodafone Firsts Programme Helps Families Connect

— March 11, 2014 — Social Good
Giving people a chance to connect with their loved ones, Vodafone Firsts is using mobile technology for all the right reasons.

Trying to make a difference and help reconnect families after war-torn circumstances, the Vodafone Firsts global program captures engaging and inspirational stories on film to show viewers how the use of mobile technology really can help reunite and reconnect people the world over.

In this emotional video, a young girl from the Mugunga refugee camp near Goma in the Democratic Republic of Congo, talks to her mother for the first time in over 15 months in her first mobile phone call ever thanks to the efforts of humanitarian worker Jean-Marie Minani who manages the free humanitarian calling booths for the Vodafone Foundation at the Mugunga Camp.

“Many of the families in the camp have been unable to contact family members left behind in their home villages. It is amazing to be able to put a smile on the faces of some of these people and provide them with an emotional lifeline. For me, this is not just a job, it is a vocation,” says Minani.
Trend Themes
1. Humanitarian Connectivity - Using mobile technology for reuniting people separated by war-torn circumstances
2. Emotional Storytelling - Capturing inspiring stories on film to promote the positive impact of mobile technology
3. Free Humanitarian Calling Booths - Providing access to communication for families in need through specialized phone booths
Industry Implications
1. Telecommunications - Offering mobile technology and innovative solutions to connect people across the globe for positive social impact
2. Humanitarian Aid - Using technology to address the communication needs of individuals and communities affected by war and displacement
3. Film and Media - Using storytelling to showcase the powerful impact of mobile technology in changing people’s lives
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