The Vizoo Magazine Bullying Campaign Sends an Important Message
Leslie Chen — January 10, 2014 — Marketing
References: blog.c10propaganda.br & adsoftheworld
These Vizoo Magazine Bullying ads remind everyone that words can hurt more than you may think.
Created by Camisa 10 advertising agency in Rio de Janeiro, Brazil, the two images feature a boy and a girl looking into a mirror at themselves. Instead of showing what the boy and girl actually look like, the ads reveal their mirrored selves - the distorted versions of themselves that they see based on their peers' bullying. Copywriter Victor Vicente finishes off the ads with the words "Be smart, you are not like that. Bullying. The worst part is when you start believing in it."
The ads are simple yet blunt, giving them the ability to reach a very large audience. Take a look at the Vizoo Magazine Bullying ads above.
Created by Camisa 10 advertising agency in Rio de Janeiro, Brazil, the two images feature a boy and a girl looking into a mirror at themselves. Instead of showing what the boy and girl actually look like, the ads reveal their mirrored selves - the distorted versions of themselves that they see based on their peers' bullying. Copywriter Victor Vicente finishes off the ads with the words "Be smart, you are not like that. Bullying. The worst part is when you start believing in it."
The ads are simple yet blunt, giving them the ability to reach a very large audience. Take a look at the Vizoo Magazine Bullying ads above.
Trend Themes
1. Anti-bullying Campaigns - Disruptive innovation opportunity: Develop innovative strategies and campaigns to raise awareness about the impact of bullying and promote kindness and empathy.
2. Body Image Positivity - Disruptive innovation opportunity: Explore technologies, products, and messaging that encourage a healthy body image and challenge distorted self-perceptions caused by societal pressures.
3. Youth Mental Health - Disruptive innovation opportunity: Design and implement solutions that address the mental health challenges faced by young people, including the negative effects of bullying on their well-being.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Utilize creative and impactful advertising techniques to spread awareness and drive behavioral change in society.
2. Fashion & Beauty - Disruptive innovation opportunity: Challenge traditional beauty standards and promote inclusivity and diversity in the fashion and beauty industries.
3. Education - Disruptive innovation opportunity: Implement anti-bullying programs and curriculum that focus on empathy, emotional intelligence, and mental well-being in schools.
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