The New Viu St Gallen Store Resides in a Historic District
Rebecca Byers — December 11, 2015 — Art & Design
References: superfuture
The Viu St Gallen store is located in the heart of the town in the northeast corner of Switzerland. The futuristic boutique resides in a historic building in a car-free region of the scenic provincial town. Stocking the brand's full collection of prescription frames and sunglasses, the boutique helps Viu reach its fans in the far corner of the country in the midst of its simultaneous expansion into Germany.
Enticing shoppers with its vibrantly hued aqua blue facade, the Viu St Gallen shop complements the pastel shade of its exterior with rich caramel-colored wood panels.
As Viu is known for the dynamic eyewear wall, the shop puts its innovative display in the spotlight, with the design naturally guiding shoppers' sight lines from the store's facade to its interior merchandising.
Enticing shoppers with its vibrantly hued aqua blue facade, the Viu St Gallen shop complements the pastel shade of its exterior with rich caramel-colored wood panels.
As Viu is known for the dynamic eyewear wall, the shop puts its innovative display in the spotlight, with the design naturally guiding shoppers' sight lines from the store's facade to its interior merchandising.
Trend Themes
1. Futuristic Eyewear Stores - Eyewear stores are using innovative designs and digital integration to provide a unique shopping experience.
2. Expansion Into Historic Districts - Retail brands are expanding into historic districts to attract customers with a unique aesthetic and blend of old and new.
3. Dynamic Merchandising Displays - Innovative, eye-catching displays are becoming increasingly important for retailers to attract and engage customers.
Industry Implications
1. Eyewear - Eyewear brands are incorporating technology and unique design elements to enhance the customer experience and stand out in a crowded market.
2. Retail - Retail stores are finding new ways to attract customers by providing a unique, visually-striking shopping experience.
3. Historic Preservation - Preserving and repurposing historic buildings for retail use offers opportunities for innovation and unique branding for retailers.
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