The Vitamix ONE Celebrates 100 Years with a Slimmer Design
Laura McQuarrie — May 25, 2021 — Art & Design
References: vitamix & prnewswire
As part of its 100th anniversary celebrations, Vitamix is introducing a commemorative blender called Vitamix ONE. This blender sets itself apart with a small-format design that caters to those who are just getting started on their wellness journey. The perfect size for making everything from smoothies and soups to dips and sauces, the compact blender is countertop-friendly and takes up just a small amount of space in the kitchen. The Vitamix ONE is a smaller version of the classic Vitamix and it shares an accessible way for people to get more blended whole foods into their diet.
The blender is equipped with a speed dial and powerful blades that can handle tough and fibrous fruits and vegetables with ease.
The blender is equipped with a speed dial and powerful blades that can handle tough and fibrous fruits and vegetables with ease.
Trend Themes
1. Compact Blenders - Opportunity for the development of smaller and more accessible blenders for those beginning their wellness journey.
2. Speed Dials - Incorporating easy-to-use speed dials can simplify the blending process for consumers.
3. Fibrous Foods - Integrating powerful blades that can handle tough and fibrous fruits and vegetables creates a new market for high-performance blenders.
Industry Implications
1. Appliances - There is an opportunity for appliance manufacturers to create smaller and practical blenders for consumers to use on their wellness journeys.
2. Food and Beverage - Smoothies, dips, and sauces are a growing market, and blenders that can handle a variety of foods can offer new opportunities for businesses to innovate in the industry.
3. Wellness - As consumers become more interested in their health and wellness, there is an opportunity in the market for companies to create products that cater to this growing audience.
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