The Vitamin Juices Branding Creates a Statement with Ingredients
Michael Hemsworth — June 10, 2017 — Lifestyle
References: christodouloufamily.gr & packagingoftheworld
Prepackaged beverages and juices are assumed by some to be processed and made without natural ingredients, so the Vitamin Juices branding aims to ensure this notion doesn't come into play. With packaging designed by the k2design creative agency, the juices are created by the Chris family and are emblazoned with fresh imagery of the products used to make the flavorful beverages. This ensures that consumers can rest assured that they are getting a fresh beverage that is rich in vitamins.
The Vitamin Juices branding features a wrap-around imagery approach that enables the products to work together to create a unified visual statement when merchandised accordingly. This allows them to come across as bold and less likely to be passed by in the grocery aisle.
The Vitamin Juices branding features a wrap-around imagery approach that enables the products to work together to create a unified visual statement when merchandised accordingly. This allows them to come across as bold and less likely to be passed by in the grocery aisle.
Trend Themes
1. Interconnected Packaging - The Vitamin Juices branding uses wrap-around imagery to create a unified visual statement, suggesting an opportunity for other brands to create interconnected packaging that stands out on the shelf.
2. Transparency in Product Ingredients - The Vitamin Juices branding aims to dispel the notion that prepackaged beverages are made without natural ingredients, indicating a potential for other brands to emphasize transparency in ingredient sourcing.
3. Visual Impact in Branding - The bold and fresh imagery used in the Vitamin Juices packaging helps the products stand out, suggesting a trend for other brands to prioritize visual impact in their branding efforts.
Industry Implications
1. Beverage Packaging - The Vitamin Juices branding offers insights for the beverage packaging industry to explore interconnected packaging designs to enhance product appeal and communicate transparency of ingredients.
2. Food and Beverage - The trend of using visual impact and transparency in ingredient sourcing, as seen in the Vitamin Juices branding, presents an opportunity for the food and beverage industry to innovate and reposition their products to attract health-conscious consumers.
3. Creative Agencies - The successful collaboration between the k2design creative agency and the Vitamin Juices brand demonstrates an opportunity for creative agencies to assist brands in creating visually appealing and impactful packaging that communicates key brand messages.
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