Healthy Cigarettes?
Angela Lowe — April 26, 2006 — Lifestyle
References: gushmagazine
A Quebec company is producing a cigarette that contains vitamin C and claims not to stain teeth. The name of the new cigarette is “VitaCigâ€. Does anyone actually believe this? Since cigarettes still contain tobacco, Health Canada says it falls under the Tobacco Act and should be regulated the same way as any other cigarette. Quebecers will be able to try these new cigarettes at 2000 stores across the province. It's actually humorous to see the extent that people will go to justify a harmful product.
Trend Themes
1. Healthy Smoking Alternatives - VitaCig offers a potential disruptive innovation opportunity in the market of smoking alternatives by combining vitamins with the smoking experience.
2. Oral Health Enhancement - The trend of incorporating dental benefits into products like VitaCig presents an opportunity for disruptive innovation in oral health care industry.
3. Government Regulation on Smoking Products - The controversy surrounding VitaCig highlights the need for disruptive innovation in the tobacco industry to develop safer smoking alternatives.
Industry Implications
1. Smoking Alternatives - VitaCig's concept of a vitamin-infused cigarette creates opportunities for disruptive innovation in the smoking alternatives industry.
2. Oral Health Care - VitaCig's claim of not staining teeth opens the door for disruptive innovation in oral health care products and solutions.
3. Tobacco - The regulatory challenges faced by VitaCig underscore the need for disruptive innovation in the tobacco industry to adapt to changing consumer preferences and health concerns.
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