Amkiri is Pairing Its Visual Fragrance with a Stencil Set for Pride
Laura McQuarrie — May 30, 2019 — Fashion
References: amkiri & usmagazine
Amkiri sets itself apart by creating Visual Fragrance, a "brand new product category for the beauty industry which combines the senses of smell and sight." By integrating a visual element, the product inherently has the potential to promote self-expression and artistry, and to help with this, Amkiri offers a variety of stencil sets to help consumers create their own dynamic, multi-sensory body art.
For Pride Month, Amkiri is unveiling the Love is Love limited-edition stencil collection, which incorporates powerful LGBTQ symbols. The Amkiri Original Scent takes the form of an interesting fine fragrance with notes of spearmint, ginger, musk, juniper berry and cedar wood. Unlike many Pride products that are rainbow-colored, Amkiri's stencil set and Visual Fragrance boast inky black designs.
For Pride Month, Amkiri is unveiling the Love is Love limited-edition stencil collection, which incorporates powerful LGBTQ symbols. The Amkiri Original Scent takes the form of an interesting fine fragrance with notes of spearmint, ginger, musk, juniper berry and cedar wood. Unlike many Pride products that are rainbow-colored, Amkiri's stencil set and Visual Fragrance boast inky black designs.
Trend Themes
1. Visual Fragrance - The creation of a brand new product category that combines the senses of smell and sight presents opportunities for brands to explore innovative product development.
2. Self-expression - By integrating a visual element and offering consumers the ability to create their own dynamic body art, there is an increased opportunity for brands to tap into the desire for self-expression and creativity in consumers.
3. LGBTQ Inclusivity - As seen with Amkiri's Love is Love stencil set, incorporating powerful symbols of LGBTQ inclusivity into product design can provide a unique value proposition for brands looking to align with the LGBTQ community.
Industry Implications
1. Beauty and Fragrance - Innovation in fragrance and beauty products that incorporate multi-sensory experiences can help brands differentiate themselves in the crowded beauty market.
2. Art Supplies and Craft Retailers - As consumers increasingly turn to DIY and self-expression as a form of stress relief, retailers focused on art supplies and crafting materials can explore partnerships with fragrance or beauty brands to provide a holistic creative experience.
3. Retail Apparel and Accessories - As seen with Amkiri's Love is Love stencil set, incorporating powerful symbols of LGBTQ inclusivity into product design can provide a unique value proposition for retailers looking to align with the LGBTQ community and drive sales during key events, such as Pride Month.
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