Milly's Creates Moving Clips to Promote Its New Clothes
Mishal Omar — August 23, 2016 — Marketing
References: sagmeisterwalsh & dezeen
Fashion brand 'Milly' has created a visual brand identity with the help of the design studio 'Sagmeister & Walsh' in order for its clothes to reach a younger audience that receives most of its advertisements online.
The animations are vibrant, show off fashions and offer a surreal reality in which models are playing with unconventional objects such as fish, gum and poodle-shaped balloons. The models are seen moving in various poses and the animations are short but make a memorable impact. The bright colors, playful clothing and unique concept behind the animations make this visual brand identity one that is likely to stick.
With 400 images and animations being revealed on social media channels in the next year, this fashion brand has managed to find a way to reach Millennials and other demographics that spend most of their time in the digital sphere.
The animations are vibrant, show off fashions and offer a surreal reality in which models are playing with unconventional objects such as fish, gum and poodle-shaped balloons. The models are seen moving in various poses and the animations are short but make a memorable impact. The bright colors, playful clothing and unique concept behind the animations make this visual brand identity one that is likely to stick.
With 400 images and animations being revealed on social media channels in the next year, this fashion brand has managed to find a way to reach Millennials and other demographics that spend most of their time in the digital sphere.
Trend Themes
1. Visual Social Media Marketing - Animated visual brand identities are an innovative technique to reach younger audiences that consume most of their advertisements on social media platforms.
2. Interactive Branding - Incorporating interactive elements like unconventional objects in animated visual identities can create memorable experiences and evoke emotions that make the brand stand out.
3. Short-form Content Creation - Short-but-long-lasting animated brand identities can make a lasting impact on audiences in today's fast-paced digital environments.
Industry Implications
1. Fashion Industry - Fashion brands can leverage animated visual identities to represent their clothing in more engaging and playful ways that resonate with younger demographics.
2. Creative Design Industry - Design studios can expand their services to offer animated visual branding solutions for clients that are looking for distinctive and modern ways to represent their brands on digital platforms.
3. Digital Marketing Industry - Digital marketing agencies can integrate animated visual brand identities in their services to help clients develop memorable and effective campaigns that appeal to younger, digital audiences.
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