Frank Ocean Drops His Much Awaited Visual Album 'Endless'
Erica Francis — August 19, 2016 — Pop Culture
References: boysdontcry.co & rollingstone
Frank Ocean surprised fans by dropping a visual album entitled 'Endless' as part of the precursor to the release of his 'Boys Don't Cry' album. The suspense around the reentry of Frank Ocean into the music forefront started to build with him appearing in a Calvin Klein campaign and then again on Kanye West's album 'Life of Pablo.'
Recently, rumors had been going around that Frank Ocean would be releasing new work to follow up on his 'Channel Orange' album, which was released four years ago. The singer finally gave his fans something new to talk about with the release of the gritty black and white visual album, which is available on Apple Music and contains 12 tracks.
Visual albums and surprise releases have become a new manner for artists to build hype around themselves. Just a few months ago Beyonce also released her visual album, Lemonade, which created a media frenzy across the globe.
Recently, rumors had been going around that Frank Ocean would be releasing new work to follow up on his 'Channel Orange' album, which was released four years ago. The singer finally gave his fans something new to talk about with the release of the gritty black and white visual album, which is available on Apple Music and contains 12 tracks.
Visual albums and surprise releases have become a new manner for artists to build hype around themselves. Just a few months ago Beyonce also released her visual album, Lemonade, which created a media frenzy across the globe.
Trend Themes
1. Visual Albums - The rise of visual albums as a way for artists to create buzz and engage with their fans in a unique and immersive way.
2. Surprise Releases - The trend of surprise album releases, creating anticipation and excitement among fans, while also bypassing traditional marketing strategies.
3. Media Frenzy - The impact of surprise album releases and visual albums on generating widespread media attention and buzz.
Industry Implications
1. Music Industry - The music industry has the opportunity to explore new ways of releasing and promoting albums, such as visual albums and surprise releases.
2. Streaming Platforms - Streaming platforms like Apple Music can capitalize on the popularity of visual albums, offering exclusive content and generating more subscriptions.
3. Fashion and Music Collaborations - Fashion brands can tap into the trend of artists appearing in their campaigns, creating cross-promotion opportunities and driving brand awareness.
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