YKK Digitally Recreated Its Showroom in Londom
Laura McQuarrie — May 21, 2021 — Business
References: fashionunited.uk
With the aim of connecting with more customers than ever before, zipper and fastening products manufacturer YKK launched a virtual showroom modeled after its brick-and-mortar showroom in London. The YKK Digital Showroom has six floors, each of which supports a different theme from sustainability and automotive to fashion, luggage and backpacks.
On the first floor of the digital space, there's a searchable library of products and a section where customers can check in on what's popular. There's also a meeting space for European and American customers to connect with YKK, as well as a virtual floor that's dedicated to region-specific items from YKK.
The digital showroom is set to become an incubator for innovation, creative design and a destination for webinars, education and more.
On the first floor of the digital space, there's a searchable library of products and a section where customers can check in on what's popular. There's also a meeting space for European and American customers to connect with YKK, as well as a virtual floor that's dedicated to region-specific items from YKK.
The digital showroom is set to become an incubator for innovation, creative design and a destination for webinars, education and more.
Trend Themes
1. Virtual Showrooms - The rise of virtual showrooms presents an opportunity for companies to connect with customers in a digital space and offer innovative features like searchable product libraries.
2. Digital Incubators - Creating digital spaces that incubate innovation, design, webinars and education is an opportunity for companies to develop stronger relationships with customers.
3. Region-specific Product Offerings - Virtual floors dedicated to region-specific items present an opportunity for businesses to cater to different markets and customers in a more targeted way.
Industry Implications
1. Manufacturing - Manufacturing companies can utilize virtual showrooms to connect with customers in a digital space and offer innovative features like searchable product libraries.
2. Fashion - Fashion companies can use virtual showrooms to showcase their collections and create new opportunities for webinars, education and design innovation.
3. Retail - Retail companies can utilize virtual showrooms to create unique customer experiences and showcase products in an interactive and engaging way.
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