Samsung is Building a First-of-Its-Kind Studio for the Future of Video
Laura McQuarrie — July 27, 2021 — Pop Culture
References: news.samsung & designtaxi
With CJ ENM (Asia’s leading entertainment and media group, known for the Oscar-winning film Parasite,) Samsung is building a virtual production studio to support the future of video content. Samsung is supplying its state-of-the-art display technology, The Wall, to CJ ENM’s virtual studio, so that the boundless LED technology can be leveraged.
The display is set to be installed in an oval shape with a diameter of 20 metres and a height of seven metres or greater so that it's possible to create a backdrop that never appears to end. The studio will employ The Wall, alongside connected cameras, to create virtual settings in real-time. This not only saves time but also helps to reduce the costs associated with shooting on location, as well as the need for image compositing.
The display is set to be installed in an oval shape with a diameter of 20 metres and a height of seven metres or greater so that it's possible to create a backdrop that never appears to end. The studio will employ The Wall, alongside connected cameras, to create virtual settings in real-time. This not only saves time but also helps to reduce the costs associated with shooting on location, as well as the need for image compositing.
Trend Themes
1. Virtual Production Studios - Virtual production studios using state-of-the-art display technology can create limitless virtual settings, saving production time and reducing costs.
2. Real-time Virtual Settings - Real-time virtual settings with connected cameras provide immense creative control and cost savings for video production.
3. LED Technology - Boundless LED technology offers endless possibilities for video backdrops and opens new avenues for video production creativity.
Industry Implications
1. Entertainment - The entertainment industry can leverage virtual production studios to cut production costs and enhance storytelling.
2. Advertising - Brands and advertising agencies could utilize virtual production studios to create unique and immersive content and advertisements.
3. Event Production - Event producers can explore virtual production studios to create high-quality content for events and reduce the need for physical setups.
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