The Mall App Lets Xbox One Users Enjoy Virtual Fitting Services
Rahul Kalvapalle — December 9, 2015 — Tech
References: windowscentral & engadget
Owners of Xbox One multimedia consoles can make use of a high-tech shopping app, quite appropriately named 'The Mall', that allows them to enjoy access to a virtual fitting room.
This unique service makes use the Xbox One console's motion-tracking camera and the virtual wardrobe technology made available by the app's software. It is being launched thanks to the efforts of Irish television e-commerce company Von Bismark.
It's pretty incredible that we're living in an age when people can now simply stand in front of a TV to 'try' on clothes in real time using a multimedia console. This virtual fitting room app is going to be extremely important going forward considering the growing popularity of online shopping and the obvious challenges surrounding the fit of clothes purchased online.
This unique service makes use the Xbox One console's motion-tracking camera and the virtual wardrobe technology made available by the app's software. It is being launched thanks to the efforts of Irish television e-commerce company Von Bismark.
It's pretty incredible that we're living in an age when people can now simply stand in front of a TV to 'try' on clothes in real time using a multimedia console. This virtual fitting room app is going to be extremely important going forward considering the growing popularity of online shopping and the obvious challenges surrounding the fit of clothes purchased online.
Trend Themes
1. Virtual Fitting Room Technology - The use of virtual fitting room apps like 'The Mall' on Xbox One consoles is an innovative trend that allows users to try on clothes virtually.
2. Motion-tracking Camera Technology - The integration of motion-tracking cameras in virtual fitting room apps provides an immersive experience for users.
3. Enhanced Online Shopping Experience - Virtual fitting room apps are revolutionizing the online shopping industry by addressing the fit-related challenges of clothes purchased online.
Industry Implications
1. Retail - Virtual fitting room technology presents a disruptive innovation opportunity for retailers to enhance the online shopping experience and reduce return rates.
2. Gaming - The integration of virtual fitting room apps on gaming consoles like Xbox One offers a new dimension to the gaming industry by combining entertainment and e-commerce.
3. Software Development - The development of virtual wardrobe technology and motion-tracking camera software opens up opportunities for software developers to create innovative solutions in the fashion and e-commerce sectors.
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