Abercrombie & Fitch Models Take a Stab at 'The Fox'
Vasiliki Marapas — September 29, 2013 — Pop Culture
Ylvis made headlines with the video for his silly techno pop song ‘The Fox,’ and now the people over at Abercrombie & Fitch are hoping to capitalize on its success with the release of their own ‘the fox’ parody video. Of course, this video is a lot sexier than its counterpart, featuring gorgeous, half-naked Abercrombie models lip-synching the song whilst wearing various animal ears and face paint.
Throughout the song there are several close-ups to the stars who caressing each other’s washboard abs – though I’m sure no one is complaining. The video also features a choreographed dance number (in a forest) during the song's “what does the fox say?” chorus. This video tries hard to show us that Abercrombie’s models possess more than just super human good looks -- they also have a little bit of rhythm.
Throughout the song there are several close-ups to the stars who caressing each other’s washboard abs – though I’m sure no one is complaining. The video also features a choreographed dance number (in a forest) during the song's “what does the fox say?” chorus. This video tries hard to show us that Abercrombie’s models possess more than just super human good looks -- they also have a little bit of rhythm.
Trend Themes
1. Viral Video Parodies - The rise of viral video parodies offers opportunities for businesses to create their own parodies in order to boost brand awareness and engage with customers in a fun and entertaining way.
2. Sexy Brand Promotion - Promoting brands through sexy and provocative content, such as Abercrombie & Fitch's 'The Fox' parody video, can generate attention and spark conversations, presenting disruptive innovation opportunities for businesses seeking to push boundaries and challenge traditional marketing norms.
3. Influencer Marketing - Partnering with popular influencers and models to create viral videos, like Abercrombie & Fitch did with their 'The Fox' parody, can help businesses reach a larger audience and increase brand visibility, opening doors for disruptive innovation in influencer marketing strategies.
Industry Implications
1. Fashion Retail - The fashion retail industry can take inspiration from Abercrombie & Fitch's 'The Fox' parody video by creating their own playful and visually striking campaigns that showcase their products in a unique and memorable way, disrupting the traditional norms of fashion advertising.
2. Music Entertainment - The music entertainment industry can look into collaborating with brands to produce parody videos, as seen in the Abercrombie & Fitch 'The Fox' video, to cross-promote music and products, potentially leading to new avenues for monetization and innovative marketing partnerships.
3. Digital Marketing - Digital marketing agencies can explore the creative potential of viral video parodies, like Abercrombie & Fitch's 'The Fox' video, to develop engaging and shareable content for brands, challenging traditional marketing approaches and offering disruptive innovation opportunities in the digital advertising space.
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