Viral Ads Jump the Shark
Geoff Thiessen — December 5, 2006 — Tech
References: hairy-mail
Haven't you always wanted to send a message to a friend using someone's back hair? Well stop waiting and star doing! The people at thetruth.com an anti-tobacco awareness group have started this catchy website www.hairy-mail.com that allows you to do just that. The message - the Sodium Hydroxide in your cigarettes can also be used to remove body hair. Cigarettes - is there anything they can't do?
Implications - A company seeking an immediate uptick in brand recognition would be wise to create advertising that is deliberately ridiculous and patently outlandish. By investing in hilarious or comically shocking advertising, the company instantly increases the chances of its marketing going viral and creating a world of mouth movement.
Implications - A company seeking an immediate uptick in brand recognition would be wise to create advertising that is deliberately ridiculous and patently outlandish. By investing in hilarious or comically shocking advertising, the company instantly increases the chances of its marketing going viral and creating a world of mouth movement.
Trend Themes
1. Ridiculous Advertising - Deliberately ridiculous and outlandish advertising can increase brand recognition and create viral marketing opportunities.
2. Humorous Marketing - Investing in hilarious or comically shocking advertising can increase the chances of marketing going viral and creating word-of-mouth movement.
3. Unconventional Messaging - Using unconventional messaging platforms, such as sending messages on someone's back hair, can attract attention and generate brand awareness.
Industry Implications
1. Advertising - The advertising industry can benefit from creating deliberately ridiculous and outlandish ads that have the potential to go viral.
2. Marketing - The marketing industry can capitalize on investing in hilarious or comically shocking ads to increase brand recognition and create word-of-mouth movement.
3. Anti-tobacco Awareness - The anti-tobacco awareness industry can explore unconventional messaging platforms, like Hairy Mail, to attract attention and raise awareness about the dangers of smoking.
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