"Evolution of Technology" by Saturn Electronics
lourdes sanchez bayas — November 11, 2008 — Marketing
References: motionographer
“Evolution of Technology†is a brilliant promotional campaign by the German electronics retailer, Saturn, which presents a Darwinian-like evolutionary struggle for survival among different species.
However, the struggle takes place among robotic fish, dinosaurs, insects and other artificial creatures that viciously destroy one another in a survival of the fittest scenario.
This advert, which showcases the rapid and competitive evolution of technology, is dark and violent but also very innovative and artistic.
Implications - This interesting combination between dark and violent as rapid and competitive is both highly entertaining and thought-provoking. I would love to watch this advert over and over, and I rest assured I'm probably not alone!
However, the struggle takes place among robotic fish, dinosaurs, insects and other artificial creatures that viciously destroy one another in a survival of the fittest scenario.
This advert, which showcases the rapid and competitive evolution of technology, is dark and violent but also very innovative and artistic.
Implications - This interesting combination between dark and violent as rapid and competitive is both highly entertaining and thought-provoking. I would love to watch this advert over and over, and I rest assured I'm probably not alone!
Trend Themes
1. Rapid Technological Evolution - There is an opportunity for technology companies to showcase the rapid evolution of their products through innovative and artistic promotional campaigns.
2. Combining Entertainment and Thought-provoking Concepts - Brands can explore the use of dark and violent themes in advertising to create highly entertaining and thought-provoking content that resonates with audiences.
3. Competitive Survival Scenarios - Companies can leverage the idea of survival of the fittest to create engaging narratives that emphasize the competitive nature of their products or services.
Industry Implications
1. Technology - The technology industry can adopt innovative and artistic promotional campaigns to showcase the rapid evolution of their products.
2. Advertising - The advertising industry can explore the use of dark and violent themes in campaigns to create highly entertaining and thought-provoking content.
3. Entertainment - The entertainment industry can leverage the idea of survival of the fittest to create engaging narratives that resonate with audiences.
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