'The Electric Company' Is Set to Zap A New Generation
Going Like Sixty — January 15, 2009 — Pop Culture
References: newsweek
HEY, YOU GUYS! The Electric Company is coming back to PBS. The Electric Company was the hippest program on television for the kids of the seventies - and shockingly, they didn’t get that it was educational.
The Electric Company had the top stars of the day doing skits and spoofs and songs. Bill Cosby, Morgan Freeman and Rita Moreno were all regulars.
Will the Wii kids go near retro? Nope. This isn’t a rehashed version, it’s a whole new deal. 25% of U.S. 4th graders are below reading level for their age, so the need is there. The new version “is less shticky and more narrative” the producers say. "It follows four kids with an unusual superpower: they can 'throw' letters and words anywhere, like a paintball.”
The Electric Company had the top stars of the day doing skits and spoofs and songs. Bill Cosby, Morgan Freeman and Rita Moreno were all regulars.
Will the Wii kids go near retro? Nope. This isn’t a rehashed version, it’s a whole new deal. 25% of U.S. 4th graders are below reading level for their age, so the need is there. The new version “is less shticky and more narrative” the producers say. "It follows four kids with an unusual superpower: they can 'throw' letters and words anywhere, like a paintball.”
Trend Themes
1. Vintage-inspired Education - Creating educational programs with a vintage aesthetic and modern sensibility could attract younger viewers and improve educational outcomes.
2. Celebrity-driven Education - Leveraging the star power of celebrities in educational programming could make learning more engaging and effective for young viewers.
3. Interactive Language Learning - Interactive language learning programs that utilize technology to make learning immersive and fun could improve language proficiency for young learners.
Industry Implications
1. Educational Media - Developing educational programming that combines entertainment and education could revolutionize the educational media industry.
2. Technology in Education - Incorporating interactive technology in educational programming could improve learning outcomes and disrupt the traditional education industry.
3. Language Learning Software - Creating interactive language learning software that leverages gamification and engaging content could disrupt the language learning industry and improve language proficiency.
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