The New Leone's Candy Originals Branding Identity is Cute and Nostalgic
Farida Helmy — June 25, 2014 — Life-Stages
References: libellulart & packagingoftheworld
This vintage candy branding identity for the new Leone's Candy Originals is so vibrant and aesthetically attractive that it won't just be your tiny tots getting excited when you break out the sugary treats.
Reminding you of the sort of tin treats your grandma used to have around the house when the grandkids came to visit, the latest Leone's Candy Originals come packaged in retro tin boxes with playful designs of characters that were inspired by American cartoons in the 1930s. The circus-themed illustrations are adorably cute and utterly kitsch at the same time, which is why this vintage candy branding identity appeals to both sugar-hungry kids and munch-hungry adults.
Designed by Italian design agency LibellulArt, this cult-like design is bound to get the product a whole lot of traffic.
Reminding you of the sort of tin treats your grandma used to have around the house when the grandkids came to visit, the latest Leone's Candy Originals come packaged in retro tin boxes with playful designs of characters that were inspired by American cartoons in the 1930s. The circus-themed illustrations are adorably cute and utterly kitsch at the same time, which is why this vintage candy branding identity appeals to both sugar-hungry kids and munch-hungry adults.
Designed by Italian design agency LibellulArt, this cult-like design is bound to get the product a whole lot of traffic.
Trend Themes
1. Vintage Branding Revival - The demand for nostalgic and vintage-inspired branding presents an opportunity for companies to revive old brand identities with a modern twist.
2. Playful Packaging - Incorporating playful designs and characters in packaging can create a stronger emotional connection with customers and drive sales.
3. Multigenerational Appeal - Designing products and branding to appeal to both children and adults can broaden a company's customer base and increase sales.
Industry Implications
1. Candy and Confectionery - Candy and confectionery companies can capitalize on the trend for vintage and nostalgic branding by reviving old brand identities or creating new ones that incorporate playful designs.
2. Packaging and Printing - Companies specializing in packaging and printing can take advantage of the trend for vintage-inspired packaging and unique designs to offer new and exciting branding options for their clients.
3. Marketing and Advertising - Marketing and advertising agencies can offer services to help companies create new branding identities or refresh old ones to appeal to a broader customer base with a focus on nostalgia and playful designs.
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