This Provoca Bottle Design Concept Boasts Vivid and Floral Imagery
Jana Pijak — April 27, 2016 — Marketing
References: makersandallies & packagingoftheworld
This vino branding project by Makers & Allies draws visual inspiration from the great outdoors and transforms traditional wine bottle labels with floral and foliage-theme motifs.
Provoca's striking bottle labels are botanical in their look and feel and were created for client Granada Hotel and Bistro in San Luis Obispo. Though its aesthetic quality may remind one of serene summer days spent outdoors, Provoca's branding actually references a darker design theme that its creators looked to for inspiration.
The vino branding references carnivorous plants and is inspired by the idea of man controlling nature. Though humans often seek control over their natural surroundings, nature is often unpredictable and even a times dangerous. Referencing nature's raw beauty and unpredictability, these bottle labels will appeal to design lovers with a flair for drama and creative storytelling.
Provoca's striking bottle labels are botanical in their look and feel and were created for client Granada Hotel and Bistro in San Luis Obispo. Though its aesthetic quality may remind one of serene summer days spent outdoors, Provoca's branding actually references a darker design theme that its creators looked to for inspiration.
The vino branding references carnivorous plants and is inspired by the idea of man controlling nature. Though humans often seek control over their natural surroundings, nature is often unpredictable and even a times dangerous. Referencing nature's raw beauty and unpredictability, these bottle labels will appeal to design lovers with a flair for drama and creative storytelling.
Trend Themes
1. Botanical Wine Labels - Brands can explore using floral and foliage motifs on wine bottle labels to create a visually striking and nature-inspired aesthetic.
2. Dark Nature-inspired Design - Drawing inspiration from the raw beauty and unpredictability of nature, designers can create labels that appeal to consumers with a love for drama and creative storytelling.
3. Control Vs. Nature Theme - Exploring the concept of man controlling nature through design, brands can create bottles that provoke deeper reflections on humans' relationship with the natural world.
Industry Implications
1. Wine and Spirits - Wine brands can leverage botanical wine labels to differentiate themselves in a crowded market and appeal to consumers with an appreciation for nature-inspired designs.
2. Graphic Design and Packaging - Graphic designers and packaging professionals can experiment with dark nature-inspired themes to create visually captivating and emotionally engaging brand identities.
3. Hospitality and Events - Hotels, restaurants, and event organizers can incorporate nature-inspired design elements like botanical wine labels to enhance the overall guest experience and leave a lasting impression.
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