Vimto Cheesecake is Arriving at Iceland Locations in the UK
Michael Hemsworth — August 5, 2021 — Marketing
References: vittlesfoods & foodbev
The Vimto Cheesecake is a collaboration dessert created by UK-based dessert brand Vittles Foods in partnership with soft drink brand Vimto that offers an unexpected flavor experience. The dessert features a digestive biscuit crumb base along with a Vimto-flavored glaze on top of the premium cheesecake filling. The dessert is reported by Vittles Foods to be crafted using the Vimto brand's secret recipe that helps the grape, blackcurrant and raspberry flavors to shine through.
Sales Director for Vittles Foods Alastair Crimp boasted about the new Vimto Cheesecake saying, "We are delighted to have created this dessert with Vimto. We think it makes perfect summer eating and accurately reflects the fruity, refreshing taste of the Vimto drink."
Sales Director for Vittles Foods Alastair Crimp boasted about the new Vimto Cheesecake saying, "We are delighted to have created this dessert with Vimto. We think it makes perfect summer eating and accurately reflects the fruity, refreshing taste of the Vimto drink."
Trend Themes
1. Soft Drink-inspired Desserts - Opportunity for dessert brands to collaborate with soft drink companies to create unique flavor experiences.
2. Digestive Biscuit Crumb Base - Opportunity for food companies to use digestive biscuit crumbs as a base for their desserts to add texture and distinct flavor.
3. Premium Cheesecake Fillings - Opportunity for cheesecake brands to focus on using high-quality and premium fillings to stand out in the market.
Industry Implications
1. Dessert Manufacturing - Dessert manufacturing companies can explore collaboration opportunities with soft drink brands to create unique and innovative dessert products.
2. Food Ingredients and Manufacturing - Companies that manufacture digestive biscuits can leverage their products as a key ingredient for dessert companies to use in their products.
3. Cheesecake Industry - Cheesecake companies can focus on creating premium and high-quality fillings to differentiate themselves in the market.
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