This Vilnius Film Shorts Campaign Cuts to the Story's End
Amelia Roblin — October 12, 2011 — Marketing
References: fabrica.lt & adsoftheworld
Independent events have significantly less value without a narrative to tie them together, which is a point that this Vilnius Film Shorts campaign is attempting to prove though the visual condensing of the concept, demonstrated between two characters.
Orchestrated by the Fabrica advertising agency of Lithuania, the prints have viewers wondering how the two subjects came to meet. Either too much or too little is left to the imagination, suggesting perhaps that a mermaid simply walked up to a fisherman, and a soldier up to a bear. The observer wants to believe that there is more to the story.
But the two anticlimactic images act as a play on the topic of the Vilnius Film Shorts campaign. Promoting a festival dedicated to short films, the prints surely exaggerate the stunted scenarios in each movie submission.
Orchestrated by the Fabrica advertising agency of Lithuania, the prints have viewers wondering how the two subjects came to meet. Either too much or too little is left to the imagination, suggesting perhaps that a mermaid simply walked up to a fisherman, and a soldier up to a bear. The observer wants to believe that there is more to the story.
But the two anticlimactic images act as a play on the topic of the Vilnius Film Shorts campaign. Promoting a festival dedicated to short films, the prints surely exaggerate the stunted scenarios in each movie submission.
Trend Themes
1. Narrative-driven Content - Content that ties events together with a story will become more valuable as consumers seek engaging and immersive experiences.
2. Story-telling Marketing Campaigns - Marketing campaigns that build narratives and leave room for audience imagination can create memorable and impactful experiences for consumers.
3. Short-form Video Content - As attention spans get shorter, creating short-form video content that tells a compelling story could be a disruptive innovation opportunity in the film and advertising industries.
Industry Implications
1. Entertainment - The entertainment industry could create more value by investing in narrative-driven content that captivates audiences and leaves them wanting more.
2. Advertising - A new advertising model that delivers creative campaigns with plot-like narratives could differentiate brands in the market and increase engagement with consumers.
3. Film Production - The film industry can embrace the trend towards short-form, story-driven content with innovations in production that enable the creation of high-quality films quickly and cost-effectively.
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