USPS Issued a Collection of Disney Villain-Inspired Postage Stamps
Mary Van Puymbroeck — July 17, 2017 — Marketing
References: store.usps & refinery29
USPS teamed up with the 'Walt Disney Studios Ink & Paint Department' to deliver a collection of villainous postage stamps inspired by Disney Villains.
This collection of Forever stamps has been issued to honor the legacy of Disney's Ink & Paint Department. Beginning in 1923, the art of the Ink & Paint Department helped to create the animated classics we know and love today by bringing Disney's most memorable characters (including villains) to life.
Forever stamps are a non-denomination stamp that can be used regardless of the date of purchase. This means a Forever stamp is valid for the current first-class postage rate no matter how postage rates change.
The collection includes 20 villainous postage stamps featuring 10 classic Disney villains. According to postmaster general Megan J. Brennan, "These Forever stamps are our way of saying Disney Villains will forever entertain us and serve as a tribute to Disney's artistry and storytelling skill."
This collection of Forever stamps has been issued to honor the legacy of Disney's Ink & Paint Department. Beginning in 1923, the art of the Ink & Paint Department helped to create the animated classics we know and love today by bringing Disney's most memorable characters (including villains) to life.
Forever stamps are a non-denomination stamp that can be used regardless of the date of purchase. This means a Forever stamp is valid for the current first-class postage rate no matter how postage rates change.
The collection includes 20 villainous postage stamps featuring 10 classic Disney villains. According to postmaster general Megan J. Brennan, "These Forever stamps are our way of saying Disney Villains will forever entertain us and serve as a tribute to Disney's artistry and storytelling skill."
Trend Themes
1. Villain-inspired Stamps - Creating postage stamps inspired by famous villains provides a new way for collectors and fans to engage with iconic characters.
2. Collaborative Branding - Collaborations between USPS and entertainment studios offer opportunities to create unique, limited-edition stamp collections that appeal to collectors and fans alike.
3. Forever Stamps - The use of Forever stamps allows for long-term value and convenience by eliminating the need to purchase additional stamps when postage rates change.
Industry Implications
1. Collectibles - The issuance of villain-inspired postage stamps opens up the collectibles market by providing a new and unique item for collectors to acquire.
2. Entertainment Merchandise - Collaborations between USPS and entertainment studios create opportunities for the production and sale of limited-edition merchandise, such as villain-inspired stamp collections.
3. Postal Services - The use of Forever stamps offers a disruptive innovation in the postal services industry by providing long-term value and convenience for customers.
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