The U.S. Postal Service Debuts 12 New Waterfall Forever Stamps
Kalin Ned — July 16, 2023 — Art & Design
References: about.usps
Recently, the U.S. Postal Service "celebrated the variety and beauty of America's waterfalls" with 12 special stamp designs. The 'Waterfall Forever' collection was unveiled during a ceremony held at Yellowstone National Park, a fitting debut for the nature-inspired imagery.
Each stamp design in the Waterfall Forever collection features a photograph of a waterfall, its name, and the state where it is located. The stamps were designed by USPS art director Greg Breeding using existing photographs. Michael J. Elston, the Secretary of the Board of Governors for the U.S. Postal Service, excitedly notes that the nature-inspired stamp designs "will bring the beauty of these waterfalls to millions of people who will see them on the cards and letters they receive in their mailboxes."
Image Credit: U.S. Postal Service
Each stamp design in the Waterfall Forever collection features a photograph of a waterfall, its name, and the state where it is located. The stamps were designed by USPS art director Greg Breeding using existing photographs. Michael J. Elston, the Secretary of the Board of Governors for the U.S. Postal Service, excitedly notes that the nature-inspired stamp designs "will bring the beauty of these waterfalls to millions of people who will see them on the cards and letters they receive in their mailboxes."
Image Credit: U.S. Postal Service
Trend Themes
1. Nature-inspired Stamp Designs - Disruptive innovation opportunity: Collaborating with national parks and nature photographers to create limited edition stamp designs featuring different landmarks and natural wonders.
2. Personalized Stamp Designs - Disruptive innovation opportunity: Introducing customizable stamp options where individuals can upload their own photographs and have them printed on stamps for special occasions.
3. Collectible Stamp Series - Disruptive innovation opportunity: Creating limited edition stamp series that showcase different themes or historical events, appealing to stamp collectors and enthusiasts.
Industry Implications
1. Postal Service - Disruptive innovation opportunity: Integrating augmented reality technology into stamps, allowing users to scan the stamp with their smartphones and access interactive content or additional information.
2. Tourism - Disruptive innovation opportunity: Collaborating with international tourism boards to create destination-themed stamp designs, promoting different countries and tourist attractions.
3. E-commerce - Disruptive innovation opportunity: Partnering with e-commerce platforms to offer customized stamp options as part of personalized gift and stationery products.
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