The Viktor & Rolf Spring/Summer 2015 Collection is
Jana Pijak — June 28, 2014 — Marketing
References: viktor-rolf & fuckingyoung.es
The Viktor & Rolf Spring/Summer 2015 collection was unveiled during Paris Fashion Week. Mixing their signature tailoring accents with sportswear undertones, the designer duo presented their fans with versatile pieces that set a vibrant tone for summer.
This youthful menswear line features the perfect mix of preppy summer suits, printed statement blazers and lightweight knits that embody sophistication.
Some of the collection’s most memorable pieces include its vibrant varsity jacket and blazer looks that are paired alongside light leather jacket looks and 50s-inspired eyewear accessories.
The Viktor & Rolf Spring/Summer 2015 collection is retro-infused and rebellious. Though preppy and classically elegant at first glance, the collection’s undertones reveal its wilder side that is brought out through hidden details.
This youthful menswear line features the perfect mix of preppy summer suits, printed statement blazers and lightweight knits that embody sophistication.
Some of the collection’s most memorable pieces include its vibrant varsity jacket and blazer looks that are paired alongside light leather jacket looks and 50s-inspired eyewear accessories.
The Viktor & Rolf Spring/Summer 2015 collection is retro-infused and rebellious. Though preppy and classically elegant at first glance, the collection’s undertones reveal its wilder side that is brought out through hidden details.
Trend Themes
1. Rebellious Prepster Fashion - Fashion designers mixing preppy and sportswear styles, creating a vibrant and versatile tone for summer
2. Youthful Retro-infused Looks - Designers adding unique details to create memorable pieces for a younger audience
3. Statement Blazers and Jackets - Sport-inspired jackets and vibrant statement blazers paired with lightweight accessories
Industry Implications
1. Fashion - Fashion designers can take inspiration from the mixing of preppy and sportswear styles in creating their own versatile collection
2. Eyewear - Creating a selection of 50s-inspired eyewear accessories to pair with similar retro-infused fashion
3. Leather Goods - Creating a range of light, high quality leather jackets to complement sports-inspired looks
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