Locatetv.com for the Time Starved
Going Like Sixty — November 20, 2007 — Pop Culture
References: locatetv
Are you time-starved, never able to get enough time in for your daily TV dose? Time shifting television viewing is your ticket. Locatetv.com is capitalizing on this movement by offering a search engine for video. This ingenious site will let you find video on the web - no matter where it is. It can be broadcast, DVD, or HD. Locatetv.com is partnering with ZapTV to compile the huge database that will make it possible for anyone to find any video anywhere.
Trend Themes
1. Time Shifting Television Viewing - The trend of time-shifting television viewing presents opportunities for disruptive innovations in personalized content recommendation algorithms and targeted advertising strategies.
2. Video Search Engines - The rise of video search engines creates disruptive innovation opportunities in the development of advanced video indexing and search algorithms, as well as seamless integration with streaming platforms.
3. Cross-platform Video Tracking - The growing need for cross-platform video tracking solutions offers disruptive innovation opportunities in the development of unified analytics platforms that help businesses measure and optimize video performance across multiple channels.
Industry Implications
1. Streaming Media - The streaming media industry can leverage the trend of time-shifting television viewing by exploring partnerships with video search engines to enhance content discoverability and user engagement.
2. Advertising and Marketing - The advertising and marketing industry has the potential to disruptively innovate by leveraging video search engines to deliver highly targeted and personalized video advertisements based on user preferences and viewing habits.
3. Data Analytics - The data analytics industry can seize the opportunity of cross-platform video tracking to develop innovative measurement and optimization solutions that provide comprehensive insights into video performance across various platforms.
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