The Victoria's Secret Holiday Campaign is a Twist on a Classic
Meghan Young — December 24, 2014 — Fashion
References: victoriassecret & news.instyle
This year, the Victoria's Secret Holiday Campaign decided to be a little cheeky by relying on the tradition of story-telling. The beautiful angels including Lily Aldridge, Candice Swanepoel, Alessandra Ambrosio, Behati Prinsloo, Karlie Kloss, Doutzen Kroes and Adriana Lima, are captured around a roaring fire as they read, '’Twas the Night Before Christmas.'
Although some people might expect them to be dressed in sexy lingerie as the twist, the Victoria's Secret Holiday Campaign actually sees them dressed in cozy pajamas. It's the words they recite that will have people chuckling. InStyle writes, "The supermodels replace the reindeers names with their own in the tale, and also change up some of the key lines in the holiday favorite. “The lingerie were hung by the chimney with care, in hopes that the Angels soon would be there,” they recite together while decking the halls."
Although some people might expect them to be dressed in sexy lingerie as the twist, the Victoria's Secret Holiday Campaign actually sees them dressed in cozy pajamas. It's the words they recite that will have people chuckling. InStyle writes, "The supermodels replace the reindeers names with their own in the tale, and also change up some of the key lines in the holiday favorite. “The lingerie were hung by the chimney with care, in hopes that the Angels soon would be there,” they recite together while decking the halls."
Trend Themes
1. Cheeky Holiday Campaigns - Opportunity for brands to put a playful twist on traditional holiday campaigns, capturing consumer attention and creating a memorable experience.
2. Cozy Pajama Fashion - Rise of cozy pajamas as a fashion trend, offering comfort and style during the holiday season.
3. Storytelling Marketing - Growing popularity of using storytelling as a marketing tool, engaging consumers through narrative and creating emotional connections.
Industry Implications
1. Fashion and Apparel - Fashion brands can explore the trend of cozy pajamas and incorporate them into their holiday collections, providing customers with stylish and comfortable options.
2. Advertising and Marketing - Marketing agencies can embrace storytelling as a strategy to create compelling campaigns that resonate with consumers and leave a lasting impression.
3. Entertainment and Media - Film and television production companies can produce modern adaptations of classic holiday stories, offering a fresh and entertaining take on traditional narratives.
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