International Delight Reese’s Iced Coffee is Treat-Inspired
Michael Hemsworth — September 14, 2021 — Marketing
References: internationaldelight & drugstorenews
The International Delight Reese’s Iced Coffee is being launched by the brand to provide consumers with an alternative way to enjoy the flavor of the namesake peanut butter and chocolate cups.
The drink helps to put a sweet twist on the brand's iced coffee and incorporates the premium flavor of Reese's chocolate and peanut butter into the mix. The ready-to-drink coffee comes in a 64-ounce carton that will be rolling out to retailers nationwide starting at the beginning of October.
Brand Manager at International Delight Iced Coffee Rebecca Grad commented on the new International Delight Reese’s Iced Coffee saying, "Reese’s pairing of chocolate and peanut butter is iconic, and as the leader in iced coffee, we could not think of a better partner to bring a unique and decadent experience to fridges nationwide. This sweet and creamy mashup is going to take iced coffee and Reese’s lovers to tantalizing new levels.”
The drink helps to put a sweet twist on the brand's iced coffee and incorporates the premium flavor of Reese's chocolate and peanut butter into the mix. The ready-to-drink coffee comes in a 64-ounce carton that will be rolling out to retailers nationwide starting at the beginning of October.
Brand Manager at International Delight Iced Coffee Rebecca Grad commented on the new International Delight Reese’s Iced Coffee saying, "Reese’s pairing of chocolate and peanut butter is iconic, and as the leader in iced coffee, we could not think of a better partner to bring a unique and decadent experience to fridges nationwide. This sweet and creamy mashup is going to take iced coffee and Reese’s lovers to tantalizing new levels.”
Trend Themes
1. Flavored Iced Coffees - Expanding the flavors of iced coffee beyond traditional options presents opportunities for new taste sensations and brand partnerships.
2. Ready-to-drink Beverages - Convenient and portable drinks provide an on-the-go option that can appeal to busy consumers and those seeking a sweet treat.
3. Flavor Crossovers - Combining popular flavors from different brands can create a unique and potentially viral product that appeals to a wide range of consumers.
Industry Implications
1. Beverage Manufacturing - Manufacturers can explore new flavor combinations to keep up with changing consumer tastes and preferences.
2. Retail - Retailers can capitalize on the trend of ready-to-drink beverages by stocking up on portable and convenient options.
3. Food Service - Food service providers have the opportunity to tap into the trend of flavor crossovers and offer unique menu items or promotions.
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