Muse of Water is the Second Edition of the Vichy Catalan 1881
Francis Tiangson — April 11, 2011 — Marketing
References: grupovichycatalan.es & thedieline
Vichy Catalan 1881 is a limited edition line of bottled carbonated natural mineral water. The design, screen-printed onto the clear bottles, has been titled Muse of Water. According the Vichy Catalan, the style of this line was made to combine modern and contemporaneous aesthetics.
On these Vichy Catalan 1881 bottles, you’ll find a woman surrounded by an intertwined swirl of yellow, green and white lines. The company, whose history goes back over a 100 years, looks to pay homage to the art styles that were prevalent in the years of its inception.
The femininity and elegance of the design was created to exude a sense of nature, making the purity and quality of these Vichy Catalan 1881 carbonated natural mineral waters more evident.
On these Vichy Catalan 1881 bottles, you’ll find a woman surrounded by an intertwined swirl of yellow, green and white lines. The company, whose history goes back over a 100 years, looks to pay homage to the art styles that were prevalent in the years of its inception.
The femininity and elegance of the design was created to exude a sense of nature, making the purity and quality of these Vichy Catalan 1881 carbonated natural mineral waters more evident.
Trend Themes
1. Limited Edition Bottled Water - Companies can create limited edition lines of bottled water with unique designs to promote their brand and attract consumers.
2. Art-inspired Packaging - Packaging design can be influenced by historical art styles to attract artistic consumers and showcase the brand's aesthetics.
3. Natural Mineral Water Marketing - Companies can focus on the natural and pure qualities of their mineral water to differentiate themselves from competitors and appeal to health-conscious consumers.
Industry Implications
1. Beverage - In the beverage industry, companies can innovate by creating unique limited edition water lines and packaging designs to stand out on crowded shelves and attract customers.
2. Art and Design - The art and design industries can collaborate with beverage companies to create unique and elegant packaging designs for limited edition water lines.
3. Health and Wellness - The health and wellness industry can partner with natural mineral water companies to promote the benefits of consuming pure and natural mineral water for overall health and wellbeing.
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