Vice Magazine Takes Over Lennox Contemporary Gallery
Christina Butty — July 25, 2009 — Pop Culture
References: viceland
Last night Canadian hipster bible Vice Magazine took over Lennox Contemporary Gallery and put on an exhibition (that was more like a party) to celebrate their coveted photo issue.
For those unacquainted with Vice, it is a free magazine that is distributed to selected locations monthly. When they drop, it is a mad scramble to find copies because they usually fly of the shelves pretty quickly--especially the Vice photo issue.
At the Lennox Contemporary Gallery, walls were lined with funky photos and the place was jam-packed with fans for the Vice photo issue. Leave it to Vice to put on a random photo exhibition. All of the shots were quirky and unexpected.
For those unacquainted with Vice, it is a free magazine that is distributed to selected locations monthly. When they drop, it is a mad scramble to find copies because they usually fly of the shelves pretty quickly--especially the Vice photo issue.
At the Lennox Contemporary Gallery, walls were lined with funky photos and the place was jam-packed with fans for the Vice photo issue. Leave it to Vice to put on a random photo exhibition. All of the shots were quirky and unexpected.
Trend Themes
1. Quirky Photography - The popularity of quirky and unexpected photography could inspire disruptors to create new platforms or publications for showcasing and distributing this type of content.
2. Pop-up Exhibitions - The success of Vice Magazine's pop-up exhibition could lead to other industries experimenting with similar temporary events to draw in new audiences and generate buzz.
3. Curation as an Art Form - As Vice Magazine showed with their exhibit, there may be opportunities for disruptors to reframe curation as an art form in and of itself, and create platforms or experiences that highlight this skill.
Industry Implications
1. Publishing - Publishing industries looking to capture new audiences and enhance engagement could experiment with quirky photography, pop-up events and creative curation techniques.
2. Technology - The rise of quirky photography and pop-up exhibitions could present opportunities for technologists to develop innovative platforms that make it easier to create, share and experience exhibitions and content.
3. Art - The growing popularity of pop-up exhibitions and creative curation opens up new opportunities for art-related industries to experiment with more accessible, experiential and engaging ways of displaying and celebrating artwork.
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