Paul Graves Elle France Series Depicts Scents in Trippy Settings
Erin Kirkpatrick — April 11, 2011 — Fashion
References: viacomit.net & notcot.org
Photographer Paul Graves has created a new series for Elle France that depicts vintage perfume bottles. With each image, Graves uses techniques from both sculpture and photography to create a surrealist still life.
Besides the sculpture and photography aspects of the series, Graves introduces spoonfuls of what appear to be colored paint and tufts of fur, all color-coordinated to the likeness of the perfume bottle. The Elle France perfume editorial includes fragrances from labels such as Guerlain, Lolita Lempicka, Frederic Malle and Dior. The abstractness and the presence of vibrant color choices in each shot all add to the otherworldly traits of the editorial.
Besides the sculpture and photography aspects of the series, Graves introduces spoonfuls of what appear to be colored paint and tufts of fur, all color-coordinated to the likeness of the perfume bottle. The Elle France perfume editorial includes fragrances from labels such as Guerlain, Lolita Lempicka, Frederic Malle and Dior. The abstractness and the presence of vibrant color choices in each shot all add to the otherworldly traits of the editorial.
Trend Themes
1. Surrealist Perfume Editorials - The trend of creating surrealistic perfume editorials can provide disruptive innovation opportunities in the fragrance industry by offering unique and artistic ways to showcase perfume products.
2. Vintage Perfume Bottles - The trend of featuring vintage perfume bottles in artistic photography and sculptures presents opportunities for disruptive innovation in the antique and collectibles industry by revitalizing interest in these rare and unique fragrance artifacts.
3. Color-coordinated Still Life - The trend of incorporating color-coordinated elements in still life photography and sculptures opens up disruptive innovation opportunities in the art and design industry by exploring new ways to create visually compelling and cohesive compositions.
Industry Implications
1. Fragrance Industry - The fragrance industry can explore disruptive innovation by embracing surrealistic perfume editorials to captivate consumers and create unique brand experiences.
2. Antique and Collectibles Industry - The antique and collectibles industry can leverage the trend of featuring vintage perfume bottles in artistic photography and sculptures to attract new collectors and enthusiasts, creating new markets and revenue streams.
3. Art and Design Industry - The art and design industry can embrace the trend of color-coordinated still life photography and sculptures to push the boundaries of traditional aesthetics, inspiring new creative approaches and engaging audiences in novel ways.
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