HANDS's Vibrant Branding Identity is Bold and Warm
Farida Helmy — May 25, 2014 — Art & Design
References: acme-paris & thedsgnblog
Playing with color and graphic font elements, the vibrant branding identity for HANDS is bright and unlikely to ever be forgotten.
The new animation studio gave the branding project to Paris-based graphic design studio ACME, and it delivered exceptionally. Head designers and creators of ACME, Elodie Mandray and Caroline Aufort, weaved their art direction, visual identity and typography magic to create the vibrant branding identity that is representative of HANDS and all the creative and imaginative work they do.
The designers used a bevy of colorful hues -- printed using artisanal silkscreen printing techniques -- for the visual identity to make sure that the studios warm and super human vibes was very much felt by just looking at the branding memorabilia.
The new animation studio gave the branding project to Paris-based graphic design studio ACME, and it delivered exceptionally. Head designers and creators of ACME, Elodie Mandray and Caroline Aufort, weaved their art direction, visual identity and typography magic to create the vibrant branding identity that is representative of HANDS and all the creative and imaginative work they do.
The designers used a bevy of colorful hues -- printed using artisanal silkscreen printing techniques -- for the visual identity to make sure that the studios warm and super human vibes was very much felt by just looking at the branding memorabilia.
Trend Themes
1. Colorful Branding - Opportunity for innovative branding strategies that use vibrant colors and artisanal printing techniques to create memorable branding.
2. Creative Typography - Opportunity for creative typography designs to make brands stand out and create unique visual identities.
3. Art Direction - Opportunity for unique art direction and visual identity strategies to showcase a brand's personality and values.
Industry Implications
1. Animation Studios - Opportunity for animation studios to differentiate themselves through unique and memorable branding experiences that showcase their personality and values.
2. Graphic Design Studios - Opportunity for graphic design studios to offer innovative branding and visual identity solutions that help brands stand out and create a lasting impression.
3. Printing and Packaging Industry - Opportunity for the printing and packaging industry to offer new and artisanal printing techniques that allow brands to create unique and memorable branding experiences.
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