'verynice.' is a Consultancy Social Business Based in Los Angeles
Tiana Reid — January 8, 2013 — Social Good
References: facebook
'verynice.' is a socially conscious design studio with its headquarters based in Los Angeles, United States. It's not every day that social business and consultancy meld, but that's exactly what's going on here. Essentially, more than 50% of verynice's business and design consultancy services are pro-bono.
It's more than simply the traditional pro-bono work, however. Because, well, Forbes has taken notice. In an interview with Matthew Manos, Forbes took note. "Manos appreciates the impulse, but wants his company to be all about finding ways to finance its own pro bono projects," Forbes wrote. "Inspired by Toms Shoes’ “One For One” campaign, which provides a pair of shoes to someone in need for every pair purchased by a consumer, Manos set about creating a business model that built in room for providing services free of charge to nonprofits. Indeed, this is the raison d’être of VeryNice. Everything it does facilitates giving back, rather than giving back being a side project."
Contact Information
verynice website
verynice on Facebook
It's more than simply the traditional pro-bono work, however. Because, well, Forbes has taken notice. In an interview with Matthew Manos, Forbes took note. "Manos appreciates the impulse, but wants his company to be all about finding ways to finance its own pro bono projects," Forbes wrote. "Inspired by Toms Shoes’ “One For One” campaign, which provides a pair of shoes to someone in need for every pair purchased by a consumer, Manos set about creating a business model that built in room for providing services free of charge to nonprofits. Indeed, this is the raison d’être of VeryNice. Everything it does facilitates giving back, rather than giving back being a side project."
Contact Information
verynice website
verynice on Facebook
Trend Themes
1. Pro-bono Design Services - Socially conscious design studios are increasingly offering more than 50% of their design consultancy services pro-bono to nonprofits, creating opportunities for disruptive business models that facilitate giving back rather than giving back being a side project.
2. Social Business Consulting - The synergy between social business and consultancy creates an opportunity for companies to establish themselves as socially conscious design studios with their headquarters bring based in large cities like Los Angeles.
3. Purpose-driven Business Models - Purpose-driven business models like Toms Shoes’ 'One For One' campaign provide disruptive opportunities to finance pro bono projects and facilitate giving back.
Industry Implications
1. Design - The design industry can create further synergy with social business and consultancy for its pro-bono services and set the standard for purpose-driven business models that facilitate giving back.
2. Nonprofit - Nonprofits working with socially conscious design studios benefit from more than 50% of business and design consultancy services being offered pro-bono to their cause.
3. Footwear - Companies like Toms Shoes and their 'One for One' campaign demonstrate how purpose-driven business models in the footwear industry can finance pro-bono projects and facilitate giving back.
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