The Swimming Necessity Gets Re-Imagined with the Vertty Beach Towel
Michael Baxter — January 11, 2014 — Luxury
References: tryvertty & designboom
For those who sit on the beach and think to themselves, "if only my towel were more angular" comes the Vertty beach towel.
The towels are crafted extremely well and feature a variety of little touches that make them completely different than your typical beach towel. Things like a fast-dry section are nifty and the small pocket in the side can only be deemed as absolutely handy.
The marketing is on this whole strange modern beach hippie thing but the video is shot well and it shows off the towels so it's a job well done all things considered.
For those who need more out of their "just got out of the water need an insta-dry" experience, this seems like the front-runner.
Photo Credits: designboom, tryvertty
The towels are crafted extremely well and feature a variety of little touches that make them completely different than your typical beach towel. Things like a fast-dry section are nifty and the small pocket in the side can only be deemed as absolutely handy.
The marketing is on this whole strange modern beach hippie thing but the video is shot well and it shows off the towels so it's a job well done all things considered.
For those who need more out of their "just got out of the water need an insta-dry" experience, this seems like the front-runner.
Photo Credits: designboom, tryvertty
Trend Themes
1. Quick-drying Towels - Opportunity to disrupt the traditional beach towel market with innovative quick-drying technology.
2. Angular Towels - Chance to reimagine the shape of towels for enhanced functionality and modern design.
3. Multipurpose Towels - Potential to create versatile towels with additional features, such as small pockets for convenient storage.
Industry Implications
1. Beach Accessories - Opportunity for beach accessory brands to offer innovative and functional towel designs.
2. Swimwear - Possibility for swimwear brands to collaborate and create towel-swimwear hybrids with fast-drying properties.
3. Leisure and Tourism - Potential for leisure and tourism industries to provide guests with unique and practical beach towels for enhanced customer experience.
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