The New Versus Versace Re-Launch Revives the Luxe Sister Label
Jana Pijak — May 16, 2013 — Pop Culture
References: versace & fuckingyoung.es
The new Versus Versace re-launch collection revives the luxe retailer's sister label with a fresh new aesthetic that takes a trip down memory lane. Paying homage to the brand's founder, the late Gianni Versace, this retro-infused collection of both men's and womenswear embraces opulence and excess.
Highlighting kaleidoscopic prints, sporty silhouettes and gilded chain and medusa textile patterns, this collection of casuals is an affordable way to achieve the bold and daring Versace style aesthetic.
After designer Christopher Kane's departure from the brand, British designer J.W. Anderson has taken on a creative role in the re-emerging label and has opted to redefine the Versus Versace aesthetic. Taking inspiration from global street style and eclectic urban attire, the designer creates the perfect balance of understated opulence in this collection of edgy casuals.
Highlighting kaleidoscopic prints, sporty silhouettes and gilded chain and medusa textile patterns, this collection of casuals is an affordable way to achieve the bold and daring Versace style aesthetic.
After designer Christopher Kane's departure from the brand, British designer J.W. Anderson has taken on a creative role in the re-emerging label and has opted to redefine the Versus Versace aesthetic. Taking inspiration from global street style and eclectic urban attire, the designer creates the perfect balance of understated opulence in this collection of edgy casuals.
Trend Themes
1. Retro-infused Fashion - Fashion brands can explore the trend of incorporating retro aesthetics into their collections to appeal to consumers who crave nostalgia.
2. Affordable Luxury - By producing a collection of affordable yet stylish clothing pieces, brands can widen their consumer base and cater to price-sensitive fashion lovers.
3. Upcycling and Rebranding - Brands should explore ways to upcycle and rebrand their existing products to create new collections that align with current trends and appeal to their consumers.
Industry Implications
1. Fashion - Fashion brands can leverage this trend to create and market rebranded collections that appeal to the market's changing tastes and needs.
2. Retail - Departing from mainstream fashion collections and opting for a retro-infused aesthetic helps retail businesses stand out in the oversaturated market.
3. Sustainability - By upcycling and rebranding tired products instead of releasing new collections, brands contribute to sustainable fashion and circular economy initiatives.
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