Versace Home Collection
Going Like Sixty — October 25, 2007 — Art & Design
References: teamsugar
Versace Lamps extends the brand of one of the finest design houses in the world. These ceramic and metal lamps exhibit the exquisite luxury of the Versace Home Collection.
Versace, most famous for high-end couture and ready-to-wear fashion, is top of mind for any person who knows excellence in design and enjoys surrounding themselves in fine things. Versace designs clothing, jewelry, perfumes, home furnishings and other fantastic lifestyle enhancements.
Implications - In a brand-obsessed society, the power of a name in attracting consumers to a given product is invaluable. This gives designer brands the opportunity for expansion into other industries and goods, where they may outsell established competitors based on name recognition alone.
Versace, most famous for high-end couture and ready-to-wear fashion, is top of mind for any person who knows excellence in design and enjoys surrounding themselves in fine things. Versace designs clothing, jewelry, perfumes, home furnishings and other fantastic lifestyle enhancements.
Implications - In a brand-obsessed society, the power of a name in attracting consumers to a given product is invaluable. This gives designer brands the opportunity for expansion into other industries and goods, where they may outsell established competitors based on name recognition alone.
Trend Themes
1. Designer Brands - Designer brands have the potential to expand into other industries and outsell established competitors based on name recognition alone.
2. Luxury Home Furnishings - The market for luxury home furnishings presents opportunities for designer brands to showcase their exquisite design and attract consumers.
3. Brand Recognition - The power of a brand name in attracting consumers to a product is invaluable, creating opportunities for designer brands to leverage their brand recognition.
Industry Implications
1. Fashion - Designer brands like Versace have the opportunity to disrupt the fashion industry by expanding into other luxury goods and lifestyle enhancements.
2. Home Furnishings - Designer brands can disrupt the home furnishings industry by offering high-end and luxurious options that appeal to consumers seeking a touch of sophistication in their homes.
3. Luxury Goods - The luxury goods industry presents an opportunity for designer brands to use their brand recognition to penetrate the market and attract affluent consumers.
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