Simply Vera
robitrocks — September 15, 2007 — Fashion
References: kohls & glamboulevard
Fashion icon Vera Wang has released a new retail fashion line at Kohls. "Embodying all of the Vera Wang’s sense of style, the Simply Vera line is more accessible to everyone and includes apparel, shoes, jewelry, intimates, handbags, belts, scarves, gloves and a home line," according to GlamBoulevard.com. "Of course the line is nothing compared to what Vera showed us last Friday during New York Fashion Week for her usual collection. With prices ranging from $35 to $150 some items have already sold out or are not available in all the sizes. Sales associates at Kohl’s tell us that popular items will be restocked on September 17th."
To discover more items from the Simply Vera line, check out the Kohl's Simply Vera website.
To discover more items from the Simply Vera line, check out the Kohl's Simply Vera website.
Trend Themes
1. Fashion Line Collaboration - The trend of fashion designers collaborating with affordable retailers like Kohls presents an opportunity for disruptive innovation in the fashion industry.
2. Accessible Luxury - The trend of luxury brands offering more affordable product lines creates an opportunity for disruptive innovation in the retail industry.
3. Multifaceted Product Lines - The trend of brands expanding their product lines to include various categories presents an opportunity for disruptive innovation in the consumer goods industry.
Industry Implications
1. Fashion Retailers - Fashion retailers can explore collaborations with high-end designers to offer affordable fashion lines, attracting a wider customer base.
2. Luxury Brands - Luxury brands can capitalize on the demand for more accessible products by creating their own affordable product lines.
3. Consumer Goods - Consumer goods companies can expand their product portfolios to cater to the trend of customers looking for multiple categories of products from the same brand.
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