Nike's New Pegasus Turbo Next Nature is Sustainably Led
Nike introduces its latest Pegasus Turbo Next Nature sneaker model and it is impressive in more ways than one. The design is led by performance first and foremost and it marks the first time that it hits the market since it was last seen in 2019.
The brand continues to show its commitment to a more sustainable future, with at least 50% of recycled materials used to create the silhouette. It also uses 100% recycled Flyknit yarn throughout the upper and sits on top of a midsole that is partially made with ZoomC foam scrap materials. This scrap Flyknit yarn blends water bottle chips together to create a fabric that is 70% recycled polyester and then 30% excess yarn.
Image Credit: Nike
The brand continues to show its commitment to a more sustainable future, with at least 50% of recycled materials used to create the silhouette. It also uses 100% recycled Flyknit yarn throughout the upper and sits on top of a midsole that is partially made with ZoomC foam scrap materials. This scrap Flyknit yarn blends water bottle chips together to create a fabric that is 70% recycled polyester and then 30% excess yarn.
Image Credit: Nike
Trend Themes
1. Sustainable Footwear - Footwear brands can explore incorporating recycled materials and sustainable practices into their designs to appeal to eco-conscious consumers.
2. Performance-driven Design - Brands can prioritize performance-focused designs in their product development to meet the needs of athletes and fitness enthusiasts.
3. Circular Manufacturing - Circular manufacturing processes that reuse scrap materials in new products can lower waste and reduce environmental impact for the footwear industry.
Industry Implications
1. Sporting Goods - Sporting goods companies can innovate in sustainable design and performance-focused products in the footwear category to appeal to athletes and fitness enthusiasts.
2. Fashion - Fashion companies can explore sustainable design practices and circular manufacturing processes in the footwear market to appeal to environmentally-conscious consumers.
3. Recycling and Waste Management - Companies in the recycling and waste management industry can partner with footwear manufacturers to create new products from scrap materials and promote sustainable practices in the industry.
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