Alibaba and Ford Came Together to Create a Vehicle Vending Machine
Justin Lam — March 28, 2018 — Autos
Thanks to Alibaba and Ford, car-buyers in Guangzhou, China will now be able to test drive cars given out by a vehicle vending machine. Known as the Super Test-Drive Center, this incredible vending machine has a capacity of 42 cars and can be accessed through the use of Alibaba's Tmall app. Prospective buyers simply need to pay for the test drive using the app, and then choose between 10 different models. The cars currently dispensed by the vehicle vending machine include the Ford Mondeo, the Explorer and even an important Mustang. The service will allow test drives for up to three days and certain Tmall users can even receive discounts based on their shopping profiles.
Unfortunately, the vehicle vending machine is only available for a limited time and is set to end on April 23, 2018. This publicity stunt is sure to enhance each brand's image, but the experience is also a great testing tool as a means to fully automate the car-buying process.
Image Credit: Alibaba
Unfortunately, the vehicle vending machine is only available for a limited time and is set to end on April 23, 2018. This publicity stunt is sure to enhance each brand's image, but the experience is also a great testing tool as a means to fully automate the car-buying process.
Image Credit: Alibaba
Trend Themes
1. Vehicle Vending Machines - The car-buying process can be fully automated by implementing vehicle vending machines.
2. Mobile App Integration - Integrating mobile apps, like Alibaba's Tmall app, can streamline the car-buying process and enhance the customer experience.
3. Personalized Discounts - Offering personalized discounts based on shopping profiles can incentivize customers to engage in the car-buying process.
Industry Implications
1. Automotive Industry - Automotive companies can explore the implementation of vehicle vending machines to revolutionize the car-buying experience.
2. E-commerce Industry - E-commerce companies can leverage mobile app integration to expand their services into the car-buying market and improve customer convenience.
3. Marketing and Advertising Industry - Marketing and advertising agencies can devise personalized discount strategies to attract and retain customers in the automotive sector.
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