The Lexus UX Concept Previews the Future of Vehicle Interiors
Michael Hemsworth — September 23, 2016 — Autos
References: pressroom.lexus & damngeeky
It's no secret that vehicles are moving towards being more technologically integrated than ever, so the new vehicle display within the Lexus UX Concept comes as a logical and impressive next step.
Integrating a holographic heads-up display (HUD), the vehicle looks to fully immerse drivers in on-board technologies that enable the rider to focus on the road and the vehicle operation simultaneously. The 3D middle console display acts as the main section for navigating controls pertaining to temperature and much more.
The holographic vehicle display within the Lexus UX Concept has been showcased by the brand in anticipation of the Paris Motor Show 2016. At the Show, the brand will reveal the Lexus UX Concept and much more to the delight of drivers internationally.
Integrating a holographic heads-up display (HUD), the vehicle looks to fully immerse drivers in on-board technologies that enable the rider to focus on the road and the vehicle operation simultaneously. The 3D middle console display acts as the main section for navigating controls pertaining to temperature and much more.
The holographic vehicle display within the Lexus UX Concept has been showcased by the brand in anticipation of the Paris Motor Show 2016. At the Show, the brand will reveal the Lexus UX Concept and much more to the delight of drivers internationally.
Trend Themes
1. Holographic Heads-up Display (HUD) - The integration of a holographic HUD in vehicle displays is a trend that offers the opportunity to fully immerse drivers in on-board technologies and improve focus on the road.
2. 3D Vehicle Console Display - The trend of integrating 3D displays in vehicle consoles offers the opportunity to provide easy-to-use and immersive navigation controls for drivers.
3. Technologically-integrated Vehicles - The trend towards more technologically-integrated vehicles offers the opportunity to improve the driving experience and safety through innovative features such as holographic displays.
Industry Implications
1. Automotive - The automotive industry can utilize holographic HUDs and 3D displays to differentiate from competitors and offer more advanced technologies to consumers.
2. Consumer Electronics - The consumer electronics industry can explore opportunities to collaborate with automotive companies in developing advanced display technologies to be integrated in vehicles.
3. Augmented Reality - The augmented reality industry can capitalize on the holographic display trend and develop innovative solutions to improve user experience in various settings beyond vehicles.
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