These New GUSTA Veggie Grounds Come in Two Flavors
Michael Hemsworth — September 14, 2021 — Marketing
References: gustafoods & foodbev
These new GUSTA veggie grounds are being launched by the Canada-based vegan food brand to provide chefs with a vegetable-made option to incorporate into their favorite recipes. The products are crafted using soy protein to give each one a protein content of nine-grams for every 55-gram serving. The grounds come in two flavor options to choose from including Original and Tex Mex, which are both achieved with vegetables as well as the brand's signature spice blend.
The GUSTA veggie grounds focus on versatility to help consumers cook with them in their favorite recipes where they would traditionally use ground beef. The products are being launched into grocery stores across Canada in 340-gram packs that are perfectly portioned for use in a multitude of recipes.
The GUSTA veggie grounds focus on versatility to help consumers cook with them in their favorite recipes where they would traditionally use ground beef. The products are being launched into grocery stores across Canada in 340-gram packs that are perfectly portioned for use in a multitude of recipes.
Trend Themes
1. Plant-based Protein Alternatives - The rise of plant-based protein alternatives creates an opportunity for brands like GUSTA to innovate and offer a versatile veggie-based option.
2. Tex Mex Flavored Foods - The popularity of Tex Mex flavors opens up opportunities for brands to incorporate these flavors into new products like GUSTA's Tex Mex Veggie Grounds.
3. Flexitarian Diet Trend - The growing trend towards plant-based and flexitarian diets presents an opportunity for companies like GUSTA to tap into this market with their veggie-based grounds.
Industry Implications
1. Plant-based Food Industry - As the demand for plant-based food options grows, companies like GUSTA are well positioned to lead innovation in this industry.
2. Grocery Retail Industry - Grocery stores have an opportunity to expand their product offerings to cater to the growing demand for plant-based protein alternatives like GUSTA's Veggie Grounds.
3. Restaurant Industry - Restaurants have an opportunity to incorporate plant-based options on their menus to cater to the growing demand for flexitarian and vegan diets, using products like GUSTA's Veggie Grounds.
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