Haribo Has Expanded its Lineup of Vegetarian-Friendly Candies
Michael Hemsworth — June 29, 2019 — Lifestyle
References: haribo & talkingretail
The Haribo vegetarian-friendly candies lineup has been updated by the brand to help satisfy the rising number of consumers who are looking to avoid animal ingredients. Consumers can now enjoy an array of treats including the brand's Jelly Beans, Funny Mix, Cola Bottles and Giant Strawbs amongst others without having to worry about animal ingredients. Each of the products are emblazoned with a seal that makes them easily recognizable for consumers as a product that's suitable for them to choose in favor of existing alternatives on the market.
The Haribo vegetarian-friendly candies lineup is being launched now across the UK and is sure to come as a welcome addition for consumers looking to indulge their sweet tooth this summer.
The Haribo vegetarian-friendly candies lineup is being launched now across the UK and is sure to come as a welcome addition for consumers looking to indulge their sweet tooth this summer.
Trend Themes
1. Vegetarian Candy - The growing demand for meat-free products offers opportunities to expand the vegetarian candy market.
2. Animal-free Ingredients - The shift towards animal-free ingredients has created a demand for vegan and vegetarian-friendly products across various industries, including the candy industry.
3. Product Transparency - Trend towards product transparency gives companies the opportunity to showcase their vegetarian and vegan ingredients, which empowers conscious consumer choices.
Industry Implications
1. Confectionery - Confectionery industry can extend its market by offering a diversified range of vegetarian and vegan-friendly candy to cater to plant-based consumers' growing demand.
2. Food and Beverage - Plant-based products continue to evolve across food and beverage industries, and vegetarian candy products can fill up the market gaps by tapping into niche demands.
3. Marketing and Advertising - Marketing and advertising industries can help companies reach their target market by promoting the product's vegetarian and vegan-friendly credentials, which can appeal to social and ethical values-driven customers.
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