'Vegetarian' by Felipe Mello Uses Historic Quotes to Advocate Meat-Free Diets
Marissa Brassfield — May 16, 2010 — Art & Design
References: felipemello.wordpress & behance.net
'Vegetarian' by Felipe Mello is a series of artistic axioms that use quotes from the likes of Mahatma Gandhi, Immanuel Kant and Leonardo da Vinci to inspire a meat-free diet. Each quote is worked into a rising sun with an image of an animal. These designs would look great as a series of poster prints or postcards.
See more shots of 'Vegetarian' by Felipe Mello above. Would a campaign like this incent you to give up meat?
See more shots of 'Vegetarian' by Felipe Mello above. Would a campaign like this incent you to give up meat?
Trend Themes
1. Meat-free Campaign - Using historic quotes shows an opportunity for more educational and sentimental campaigns on promoting a meat-free diet.
2. Ethical Advertising - Incorporating moral values into advertising can be a successful marketing strategy for promoting social good.
3. Art-inspired Messaging - Integrating art as a medium in delivering messages is a creative way to raise awareness and create an emotional connection with a particular cause or product.
Industry Implications
1. Food and Beverage - The meat-free campaign poses an opportunity for the industry to create and promote meat-alternative products that cater to the demand of the market.
2. Marketing and Advertising - Incorporating ethical values into advertisements can create a competitive edge in the market, especially with present-day consumers who value the responsibility of companies to society.
3. Art and Design - The use of art within messaging presents an opportunity for designers and artists to raise awareness and participate in social campaigns while showcasing their works of art.
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