Purdys' Vegan Hawaiian Black Salt Caramels are Rich & Plant-Based
Laura McQuarrie — April 6, 2022 — Lifestyle
Purdys Chocolatier is offering even more choice to plant-based consumers and chocolate lovers with its newest vegan sea salt caramels. The Vegan Hawaiian Black Salt Caramel expands the Canadian chocolatier's portfolio of plant-based chocolates based on the popular (and non-vegan) Himalayan Pink Salt Caramels, a best-selling flavor.
This indulgent vegan treat shares the taste of ingredients like chewy caramel and a sprinkling of Hawaiian Black Salt, which is prepared by harvesting sea salt from waters surrounding Hawaiian islands and then infusing it with activated coconut shell charcoal, giving it a unique black color and smoky flavor.
This new plant-based confection joins other releases from Purdys like the Vegan Sweet Georgia Browns. Kriston Dean, VP Sales & Marketing, said "We just knew that by crafting more plant-based versions of our bestselling classics, the joy of Purdys can reach more people than ever before."
This indulgent vegan treat shares the taste of ingredients like chewy caramel and a sprinkling of Hawaiian Black Salt, which is prepared by harvesting sea salt from waters surrounding Hawaiian islands and then infusing it with activated coconut shell charcoal, giving it a unique black color and smoky flavor.
This new plant-based confection joins other releases from Purdys like the Vegan Sweet Georgia Browns. Kriston Dean, VP Sales & Marketing, said "We just knew that by crafting more plant-based versions of our bestselling classics, the joy of Purdys can reach more people than ever before."
Trend Themes
1. Plant-based Confections - The rise of plant-based diets presents an opportunity for the confectionery industry to develop vegan versions of popular treats.
2. Sustainable Sourcing - Utilizing unique, sustainable ingredients like Hawaiian Black Salt presents an opportunity for companies to distinguish themselves in the crowded confectionery market.
3. Expanding Vegan Offerings - Expanding vegan offerings beyond traditional flavors and into new taste profiles (like black salt) can help companies reach a wider audience of plant-based consumers.
Industry Implications
1. Confectionery - Developing and marketing plant-based and sustainably-sourced confections can differentiate companies and capitalize on the growing plant-based market.
2. Food Service - Expanding vegan options on menus to include plant-based desserts can help companies appeal to environmentally-conscious consumers and stand out in a crowded industry.
3. Food Retail - Increasing the variety of plant-based desserts and snacks on store shelves and within retailer private label offerings can reach a wider audience of plant-based consumers looking for treats and indulgences.
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