Matt & Nat's Outerwear Collection is Free from Animal-Derived Materials
Laura McQuarrie — August 28, 2019 — Fashion
References: mattandnat & vegnews
Matt & Nat is a Canadian brand that makes a variety of cruelty-free bags, footwear and accessories, and it is now launching its first-ever vegan outerwear collection—just in time for the start of the fall and winter season. The collection is full of coats and jackets that avoid the use of any animal-derived materials to create warmth.
Some of the styles in the brand's outerwear range include wool-free coats and puffer jackets that are made without goose down—when it comes to keeping Canadians warm, the GIADA Puffer Jacket uses only 100% recycled polyester and 100% polyester fill, plus plenty of cozy details like a full-coverage collar, spacious pockets and quilting.
The collection also includes stylish vegan leather jackets that also incorporate recycled polyester materials.
Some of the styles in the brand's outerwear range include wool-free coats and puffer jackets that are made without goose down—when it comes to keeping Canadians warm, the GIADA Puffer Jacket uses only 100% recycled polyester and 100% polyester fill, plus plenty of cozy details like a full-coverage collar, spacious pockets and quilting.
The collection also includes stylish vegan leather jackets that also incorporate recycled polyester materials.
Trend Themes
1. Cruelty-free Fashion - The rise of cruelty-free fashion presents an opportunity for brands to create innovative outerwear collections that avoid the use of animal-derived materials.
2. Sustainable Outerwear - The demand for sustainable outerwear opens up possibilities for brands to develop innovative coats and jackets made from recycled materials.
3. Vegan Leather Alternatives - The popularity of vegan leather jackets creates space for brands to explore innovative materials that mimic the look and feel of real leather without using animal products.
Industry Implications
1. Fashion - The fashion industry has the opportunity to disrupt traditional outerwear manufacturing by focusing on cruelty-free and sustainable alternatives.
2. Textile - The textile industry can embrace the demand for cruelty-free and sustainable outerwear materials by developing innovative fabrics made from recycled polyester and other eco-friendly materials.
3. Accessories - The accessories industry can explore the production of vegan leather alternatives to cater to the growing demand for cruelty-free and sustainable jackets and coats.
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