Tarte Cosmetics' Big Ego Mascara Features Nourishing Babassu Oil
Laura McQuarrie — April 18, 2019 — Fashion
References: tartecosmetics & hellogiggles
Tarte Cosmetics' Big Ego Vegan Mascara is an intensely volumizing beauty product with an ultra-black, flake-free formula.
With the increasing demand for vegan cosmetics, many beauty brands are experimenting with the creation of mascaras that avoid the use of beeswax, in favor of alternative ingredients that are vegan-friendly. While many mascara products rely on beeswax as a binding ingredient, the Big Ego mascara instead features a plant-powered formula that's rich with vitamins, sunflower seed wax and nourishing babassu oil.
The lengthening, volumizing and curling mascara is packaged with a confiDENSE booster brush that's designed to mimic the curve of the lashline for easy application and building up the product on the lashes with multiple coats.
With the increasing demand for vegan cosmetics, many beauty brands are experimenting with the creation of mascaras that avoid the use of beeswax, in favor of alternative ingredients that are vegan-friendly. While many mascara products rely on beeswax as a binding ingredient, the Big Ego mascara instead features a plant-powered formula that's rich with vitamins, sunflower seed wax and nourishing babassu oil.
The lengthening, volumizing and curling mascara is packaged with a confiDENSE booster brush that's designed to mimic the curve of the lashline for easy application and building up the product on the lashes with multiple coats.
Trend Themes
1. Vegan Cosmetics - There is an opportunity for beauty brands to explore the creation of vegan cosmetics, including mascaras, that avoid the use of animal-derived ingredients.
2. Alternative Ingredients - Beauty brands can innovate by using alternative ingredients, such as plant-powered formulas, vitamins, and nourishing oils, to create vegan-friendly mascaras.
3. Curling Mascara - There is a growing demand for mascaras that provide lengthening, volumizing, and curling effects, prompting beauty brands to develop innovative mascara formulas and curved brushes for easy application.
Industry Implications
1. Beauty - The beauty industry can capitalize on the increasing demand for vegan cosmetics and develop innovative mascara products using alternative ingredients.
2. Cosmetics - The cosmetics industry can explore disruptive innovation opportunities by creating vegan-friendly mascaras with plant-powered formulas and nourishing oils.
3. Beauty Tools - The beauty tools industry can innovate by designing curved mascara brushes that mimic the lashline curve, making it easier to apply and build up mascara product on the lashes.
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