Vedante is a B Corporation Reducing Nighttime Visibility Accidents
Tiana Reid — January 13, 2013 — Social Good
References: vedante & bcorporation.net
Vedante is a certified B Corporation that brings attention to the need for safety precautions, especially in rural areas. The company also offers reflective dog accessories such as collars and leashes. The overall goal is to meld the fashion industry with reflective and high visible clothing so as to impact both industries in the goal of reducing nighttime visibility accidents whether those accidents happen to cyclists, pets or pedestrians.
"There are no current US legal entities which empower mission/profit based companies," write Vedante on the B Corporation community directory page. "We are a member to encourage and support legislation of a "B Corporation", to certify Vedante's social and profit based mission and to collaborate with other companies who are B Corporations."
Contact Information
Vedante website
Vedante on Facebook
Vedante on Twitter
Vedante on YouTube
"There are no current US legal entities which empower mission/profit based companies," write Vedante on the B Corporation community directory page. "We are a member to encourage and support legislation of a "B Corporation", to certify Vedante's social and profit based mission and to collaborate with other companies who are B Corporations."
Contact Information
Vedante website
Vedante on Facebook
Vedante on Twitter
Vedante on YouTube
Trend Themes
1. Fashionable Reflective Clothing - There is an opportunity for the fashion industry to create reflective and high-visibility clothing that merges style with safety.
2. Nighttime Visibility Solutions - The demand for innovative nighttime visibility products, such as reflective slap bands, presents an opportunity for companies to develop new and effective solutions.
3. B Corporation Movement - The emergence of B Corporations as mission-driven businesses opens up opportunities for collaboration and legislative changes to support socially and profit-based enterprises.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the demand for safety clothing by incorporating reflective and high-visibility elements into their designs.
2. Pet Accessories Industry - Companies in the pet accessories industry can tap into the market for reflective dog accessories like collars and leashes, providing both functionality and style.
3. Safety Equipment Industry - The safety equipment industry can explore new product lines focused on improving nighttime visibility and reducing accidents, such as developing advanced reflective technology.
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