Nike's Air VaporMax Plus Sneakers Get a Yellow Colorway
Sportswear label Nike sees the warmer days ahead and prepares for the sunny days with a new tonal iteration of the Air VaporMax Plus sneaker model. The shoe vibrantly welcomes the new season and boasts a yolk-like hue throughout the entire silhouette.
The upper is made from a neoprene material and the bright color also follows through to the heel tab and the lacing system as well. The rest of the shoe adds some sort of textural contrast but the same color details the rest of the model. The heel features leather materials, the mudguard is plastic, and the TPU cage overlay holds everything in place. Branding details can be found at the tongue and a mini Swoosh at the insole and at the back.
Image Credit: Nike
The upper is made from a neoprene material and the bright color also follows through to the heel tab and the lacing system as well. The rest of the shoe adds some sort of textural contrast but the same color details the rest of the model. The heel features leather materials, the mudguard is plastic, and the TPU cage overlay holds everything in place. Branding details can be found at the tongue and a mini Swoosh at the insole and at the back.
Image Credit: Nike
Trend Themes
1. Full Tonal Shoe Trend - The trend of releasing shoes that have a single, vibrant color throughout their entire silhouette presents opportunities for companies to experiment with bold and unique colorways.
2. Neoprene Material Trend - The increasing use of neoprene as a material in footwear presents opportunities for companies to explore its benefits such as durability, flexibility, and water resistance.
3. Texture Contrast Trend - The incorporation of textural contrast in shoe design and construction presents opportunities for companies to create unique and visually appealing footwear designs.
Industry Implications
1. Sportswear Industry - The sportswear industry would benefit from exploring the use of neoprene as a material in their footwear products to improve their durability and flexibility.
2. Fashion Industry - The fashion industry can take advantage of the full tonal shoe trend to create unique and vibrant accessories that spice up any outfit.
3. Footwear Industry - The footwear industry can capitalize on the texture contrast trend to create footwear that appeals to consumers' sense of touch and visual aesthetics.
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