Vans' New Collection Was Designed by 4 Emerging Black Artists
Ellen Smith — February 10, 2021 — Fashion
Vans' new collection was designed by four emerging Black artists, and will be released this month in celebration of Black History Month. The four selected artists were tasked with reworking a design to adorn two of Vans' most popular silhouettes, the classic Authentic and the Slip-On.
The artists include Rewina Beshue, Sydney G. James, Tony Whlgn, and Christopher Martin. Their works ranges from fine art murals and portraits to multi-media print making, making for a unique range of shoes that boast their own style and personality. In addition to highlighting the work of these artists, Vans has donated $40,000 USD Black Arts Future Fund -- an organization which helps Black youth explore creative and artistic endeavours.
Image Credit: Vans
The artists include Rewina Beshue, Sydney G. James, Tony Whlgn, and Christopher Martin. Their works ranges from fine art murals and portraits to multi-media print making, making for a unique range of shoes that boast their own style and personality. In addition to highlighting the work of these artists, Vans has donated $40,000 USD Black Arts Future Fund -- an organization which helps Black youth explore creative and artistic endeavours.
Image Credit: Vans
Trend Themes
1. Artist-designed Footwear - There is an opportunity for brands to collaborate with emerging artists to create unique and personalized footwear designs.
2. Celebration and Awareness Collections - More brands could release limited edition collections to celebrate important moments or causes, and donate a portion of profits to relevant organizations.
3. Diversity and Representation in Fashion - To cater to a more diverse customer base, brands could work with more underrepresented artists and designers to bring fresh perspectives and innovative designs to their products.
Industry Implications
1. Fashion - There is an opportunity for fashion brands to collaborate with emerging artists/designers from diverse communities to create products with unique styles and cultural references.
2. Art - Organizations could partner with fashion brands to support emerging artists by giving them a platform to showcase their works and raise their profile.
3. Non-profit and Community Organizations - There is an opportunity for organizations to team up with fashion brands to raise awareness and support for important causes, while also promoting creativity and diversity.
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