Vans and Ralph Steadman Join Forces for Trippy Shoe Designs
References: uptherestore & hypebeast
Vans and Ralph Steadman work in collaboration for a pack of sneakers for the Spring/Summer 2019 season, adoring familiar silhouettes with Steadman's signature work. The pack of footwear models features the Sk8-Hi, the Style 138, and the Slip-On model.
The artist's iconic work is featured across the uppers of all three different designs, accompanied by a series of branding details as well. The Slip-On features Vans' branding along with bee motifs over the toe, paint splattering details and black paneling at the heel. The Style 138 sits atop a white rubber midsole and features blue tonal elements across the canvas uppers with a whale motif. The Sk8-Hi sneaker design is more muted, white black and white serving as the base before it is accented with zebra stripes and motifs of the animal.
The artist's iconic work is featured across the uppers of all three different designs, accompanied by a series of branding details as well. The Slip-On features Vans' branding along with bee motifs over the toe, paint splattering details and black paneling at the heel. The Style 138 sits atop a white rubber midsole and features blue tonal elements across the canvas uppers with a whale motif. The Sk8-Hi sneaker design is more muted, white black and white serving as the base before it is accented with zebra stripes and motifs of the animal.
Trend Themes
1. Collaborative Sneaker Designs - The trend of partnering with artists to create unique sneaker designs offers a disruptive innovation opportunity for footwear brands to attract new customers and expand their artistic appeal.
2. Iconic Artist Collaborations - The trend of collaborating with well-known artists like Ralph Steadman allows brands to tap into a loyal fan base and create limited-edition products that generate excitement and drive sales.
3. Signature Design Influences - The trend of incorporating an artist's signature style into sneaker designs provides an innovative way for brands to differentiate their products and create a distinct visual identity.
Industry Implications
1. Footwear - The footwear industry can leverage the trend of collaborative sneaker designs to capitalize on the growing demand for unique and artistic footwear.
2. Fashion - The fashion industry can benefit from iconic artist collaborations by creating exclusive collections that appeal to fashion-forward consumers and create buzz around their brand.
3. Art - The art industry can explore partnerships with footwear brands to showcase artists' work in a new and accessible medium, introducing their art to a wider audience.
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