UNUSED Works With The Van Gogh Museum on Apparel Designs
Amy Duong — April 17, 2019 — Art & Design
References: store.united-arrows.co.jp & highsnobiety
Japanese fashion brand UNUSED works in collaboration with the Van Gogh Museum in Amsterdam to create a series of graphic tees. The range of goods is set to be a part of the imprint's Spring/Summer 2019 selection and it properly prepares for the season with lightweight tees and shirts adorned in the Dutch painter's iconic artworks.
The collection spotlights Van Gogh's work across black based tees or through an all-over print on button-up short sleeve shirts. Some of the iconic works include the 'Small Bottle With PEionies and Blue Delphiniums' painting, the 'Sunflowers' painting, the 'Pieta' and 'The Potato Eaters.' At the back of the graphic tees is large text that talks about the specific artwork and information about Van Gogh.
The collection spotlights Van Gogh's work across black based tees or through an all-over print on button-up short sleeve shirts. Some of the iconic works include the 'Small Bottle With PEionies and Blue Delphiniums' painting, the 'Sunflowers' painting, the 'Pieta' and 'The Potato Eaters.' At the back of the graphic tees is large text that talks about the specific artwork and information about Van Gogh.
Trend Themes
1. Collaborative Fashion Collections - The partnership between UNUSED and the Van Gogh Museum highlights the trend of fashion brands collaborating with art institutions to create unique apparel designs.
2. Art-inspired Graphic Tees - The use of iconic artworks by Van Gogh on graphic tees showcases the trend of incorporating art into fashion to create visually striking and expressive clothing pieces.
3. Art Appreciation in Fashion - The inclusion of detailed information about Van Gogh's artworks on the back of the graphic tees reflects the trend of integrating art appreciation and education into fashion products.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to collaborate with art museums or institutions to create exclusive apparel collections featuring renowned artworks, attracting art lovers and fashion enthusiasts alike.
2. Art and Culture - Art institutions and museums can explore partnerships with fashion brands to showcase famous artworks on graphic tees, making art accessible to a wider audience and generating additional revenue streams.
3. Education and Retail - Educational institutions and retailers can capitalize on the trend of art appreciation in fashion by creating learning materials or interactive experiences that combine fashion and art, enhancing the educational value of fashion products.
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