This Van Cleef and Arpels-Curated Book Defines 25 Abstract Concepts
Charlotte Joyce Kidd — October 14, 2015 — Business
References: vancleefarpels & yatzer
In this beautifully designed book, curated by high jewelry house Van Cleef and Arpels, a diverse group of thinkers define 25 essential concepts.
The Van Cleef and Arpels book, titled 'An Exercise in Style,' brings together the ideas of great minds from disciplines as far-flung as astrophysics and cuisine. Accompanied by breathtaking images, including photographs of Van Cleef and Arpels jewelry, the art book contains unconventional definitions of 25 loaded words.
For the word "luck," algebraist Laurent Derobert defines an equation that calculates the relation of good fortune to happiness and pleasure. For "love," opera singer Natalie Dessay contributes a replica of the original score of the aria from Charles Gounod's Romeo and Juliet. Each definition is personal, imaginative and poignant.
The Van Cleef and Arpels book, titled 'An Exercise in Style,' brings together the ideas of great minds from disciplines as far-flung as astrophysics and cuisine. Accompanied by breathtaking images, including photographs of Van Cleef and Arpels jewelry, the art book contains unconventional definitions of 25 loaded words.
For the word "luck," algebraist Laurent Derobert defines an equation that calculates the relation of good fortune to happiness and pleasure. For "love," opera singer Natalie Dessay contributes a replica of the original score of the aria from Charles Gounod's Romeo and Juliet. Each definition is personal, imaginative and poignant.
Trend Themes
1. Curated Art Books - The trend of luxurious, curated art books will continue in many industries, allowing consumers to enjoy a unique and personal experience.
2. Multidisciplinary Collaboration - The trend of collaborating with individuals from various industries will continue to create innovative and unconventional products.
3. Personalized Definitions - The trend of creating personalized and imaginative definitions for abstract concepts will continue to enhance the consumer's experience of the product.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can produce curated art books that include their own high-end products with personalized definitions of abstract concepts.
2. Fine Art - Fine art galleries can produce curated art books with personalized definitions of abstract concepts from various artists in order to provide a unique and memorable experience for visitors.
3. Publishing - Publishing houses can produce curated art books with personalized definitions of abstract concepts from various disciplines in order to provide a niche market with unique reading experiences.
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